In a world filled with ever more mediated and staged experiences, an increasingly unreal world, consumers are now making decisions based on how real they perceive your value to be. This year’s keynote speaker, Jim Gilmore, literally wrote (or to be more specific, co-authored) the book on customer experience. Jim’s latest book Authenticity: What Consumers Really Want, was published by Harvard Business School Press in late 2007. The book was honored as one of the Top 10 business books of the year by Amazon.com editors. And of note, TIME magazine soon after featured Authenticity among its “10 Ideas That Are Changing The World” cover story, for which Jim and co-author Jim Pine were extensively featured. A two-day event with Gilmore and his co-author Jim Pine, normally runs about $2500 per participant, but we are bringing Gilmore to GLAD for the competitive benefit of independent agents and their companies. This is one groundbreaking and thought-provoking presentation you won’t want to miss.
- More information about Jim Gilmore (including video): http://www.strategichorizons.com/jimGilmore.html
- More about Authenticy: http://www.strategichorizons.com/
- Time magazine article on Authenticity
- Register for GLAD: http://secure.michagent.org/glad/gladregis.htm
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